Brand Reputation Management
The presence of negative reviews, custom articles paid for by competitors, dubious opinions of bloggers about a specific brand, other actions, all this content posted on the Internet directly indicates the formation of a negative opinion about the brand, a dubious reputation and, as a result, a drop in sales.
In this article, we will offer an Brand Reputation Management, integrated approach to creating a positive brand image on the Internet, indicate and suggest the main actions that will radically improve attitudes towards the brand.
What is brand reputation management?
This is a strategic process aimed at forming, maintaining and protecting a positive image of the company and brand in the eyes of the public. In the modern world, especially taking into account the active development of social networks and digital technologies, brand reputation has become one of the key success factors.
Why is brand reputation management important?
- Consumer Confidence: A positive reputation strengthens the trust of customers and partners, increasing loyalty and willingness to make repeat purchases.
- Competitive advantage: Brands with a good reputation have higher recognition and appeal to their target audience. In conditions of fierce competition, reputation becomes one of the main competitive advantages.
- Mitigation of crisis situations: Effective reputation management allows you to minimize the negative consequences of crises and quickly restore trust.
- Attracting investments: Investors are more likely to invest in a company with a positive reputation.
Developing a brand reputation management strategy is part of a comprehensive business protection strategy.
Online brand reputation management
(SERM) This is a strategic process aimed at creating, protecting and improving the image of a company, brand, product or personality in the digital space. In the era of information technology, when a brand’s reputation can easily be tarnished by negative reviews or fake news, SERM is becoming one of the key marketing tools.
A key area of work for our IT specialists and marketers is to identify the posting of negative articles, reviews, mentions of comments, fake accounts, etc. about a company, brand or personality on the Internet and permanently remove such content.
Any negative mention may have a negative impact on your reputation. We invite you to take a closer look at the options for removing content.
Removing Content from Google
The Google search engine almost instantly begins indexing the posted content, regardless of its content. Of course, articles defaming honor, dignity and business reputation are intended to harm a competitor or simply ruin a person’s life.
In accordance with Google algorithms for this kind of article can only be deleted by the person who posted it, and not in all cases. Of course, you can write a Complaint in support, however, this kind of article is written so as not to in any way violate the Google Rules. Therefore, it is not possible to remove them so easily. You can go to court, spend a lot of money on the necessary examinations, the services of a lawyer, and about another six months or a year to obtain an appropriate decision to remove the content. However, during this time the article will gain maximum views and achieve its goal.
Today, there are technical capabilities that allow the removal of negative content in the shortest possible time without the possibility of recovery. If you would like to know more details, write to us by email: info@sion-ip.com.
Removing fake account or clone
The problem of fake accounts has become the No. 1 problem for respectable users of social networks Instagram, Facebook, Telegram, TikTok. As soon as an account gains popularity, its clones appear. In most cases, when contacting support, it is quite difficult for the owner of the original account to prove his priority due to the lack of a registered trademark and confirmation of the placement of copyright content. It is important to foresee this in advance.
At the same time, there are technical methods that allow the rapid removal of unwanted content on social networks such as videos, photo posts, clone accounts, and fakes.
Deleting a clone account may be required for a variety of reasons: protecting personal data, fighting fraud, or simply to maintain a clean online reputation.
By contacting us, you receive a unique service for protecting and managing your brand reputation or personal name on the Internet. Contact us using any convenient method of communication that is posted on our website and receive a free initial consultation.
