Trademark registration for social media accounts

YouTube channels, blogs, vlogs, podcasts, and Facebook fan pages are just a few ways to express yourself online. Creating content and building a connection with your audience can become both a passion and a source of income. Once your project starts making real money, it’s time to think about protecting your intellectual property.

How to protect your personal brand on social media

If you’re building a unique brand or name online, that’s great. But the more visible your brand becomes, the higher the risk of it being copied or misused. To fully protect your name, logo, or slogan, online presence alone is not enough — you need official trademark registration.

This gives you legal tools to grow your brand with confidence and quickly act if someone tries to use it without permission. But can you register the name you use on social media?

There are many legal firms that help with trademark protection across different countries and industries. You just need to choose whether you want protection in Ukraine, Europe, or globally — and then file your application.

What to include in your application:

• Your full name (or business name) and address
• The name you want to protect (e.g., your blog or channel title). You can register a word mark or a word + graphic mark. A logo looks more eye-catching, but a word mark offers broader legal protection
• A list of goods and services you want to protect

For example, if you run a fashion blog and also sell clothes, your trademark should cover:

• Class 25 – for clothing, shoes, and accessories
• Class 41 – for publishing content about fashion, style, and consulting

Product and service classes follow the Nice Classification system (international standard).